How Do I Work With Someone Who Has An Ego?
Your ego goes to work whenever someone challenges your abilities, especially your abilities to take care of your business, your quick and instinctive reaction is to show them they are wrong! When using this tactic, be cautious not to damage the ego. EXTREMELY IMPORTANT: If you cause damage instead of creating a challenge, you are producing and air of indifference from your prospect.
In a team environment sports coaches commonly use another challenge to player’s egos. Lets say during practice a player isn’t trying very hard, is continually late for team meetings, or keeps making the same mistake again and again. The coach uses a perfect ego based remedy. He’ll bring the team together and explain what is happening with the individual player and the he makes the whole team except for that player run laps. The punishment is a challenge to the ego of this football player. Such a situation only has to happen once to be persuasive for every member of the team.