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Business Strategy & Corporate Communication Tips For Creating Thought Leader Status

Posted by Annie Jennings on Feb 21, 2010 in Executive & Shelf Systems

What are the insider secrets to successful business promotion and corporate communications using publicity and promotion? Many businesses wonder if accessing the media for publicity and brand name awareness costs a ton of money. The answer is no. You can get publicity for your business easily and within your budget. In addition to staying visible to your target audience using publicity on radio shows, in newspapers and magazines and on TV shows, successfull business go the extra mile for their customers and your clients and customers love these businesses for it.

Find out why your clients are buying from you? Find out why they are buying from your competitors? Clients want to invest their money. Can your services be offered as an investment? Create products and services that help your clients and customers become more successful and then your business will be in demand. Don’t let your competitors sell a better product, you must sell the highest deliverable in your market area.

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What are Binaural Beats?

Posted by Carrie Spry on Jan 22, 2010 in Film

If you were to introduce two tones of different frequency into each ear, you could create binaural beats. For example, playing a tone with a frequency of 100Hz in one ear and playing a tone with a frequency of 114Hz in the other ear, will force the brain to determine the phase difference between the two wavelengths of each tone. We naturally do this to determine directional information.

As these two tones integrate in our brains, we call it a binaural beat. The resultant beat that we perceive would be 14Hz using this example. If the beat were lower, like say 4Hz, it would sound more like a wave. If the beat were higher like 20Hz, it would sound like a beat.

Stereo headphones must be used in order to make use of this technology. If you were to use speakers, the tones would mix in the air and not give you the desired effect. It can produce a monoraul beat, which can be used for brain wave entrainment (bwe). However, if the track was created for binaural beats, it should be used as such.

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