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One Huge Reason Why You Should Learn To Persuade Others

Posted by George Hutton on Feb 18, 2010 in How-to

One of the biggest recent mysteries regarding the development of the human species is our enormous brains. Compared to our body size, our brains are the biggest on the planet.

Some argue it was because of our use of tools. Some say it was because we lived in so many different environments that we had to learn to be creative, and that required lots of computing power. A growing number are starting to agree it was our need for language that drove our increase in brain size.

So why then, did we develop language? Many animals migrate thousands of miles every year, and don’t require any complicated speech.

When you think about language as a tool, it might be easier to understand. What do we use this tool for? Chopping down trees? Language may be the most versatile tool ever.

Most would say the purpose of language is to communicate information. Pure data, or streams of instructions and directions. How to get home, or find that great hunting spot.

A growing number of evolutionary psychologists are starting to agree that the real purpose behind language is persuasion. To influence. To manipulate each other into our way of thinking.

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How Do I Work With Someone Who Has An Ego?

Posted by Kurt Mortensen on Feb 8, 2010 in K & M

Your ego goes to work whenever someone challenges your abilities, especially your abilities to take care of your business, your quick and instinctive reaction is to show them they are wrong! When using this tactic, be cautious not to damage the ego. EXTREMELY IMPORTANT: If you cause damage instead of creating a challenge, you are producing and air of indifference from your prospect.

In a team environment sports coaches commonly use another challenge to player’s egos. Lets say during practice a player isn’t trying very hard, is continually late for team meetings, or keeps making the same mistake again and again. The coach uses a perfect ego based remedy. He’ll bring the team together and explain what is happening with the individual player and the he makes the whole team except for that player run laps. The punishment is a challenge to the ego of this football player. Such a situation only has to happen once to be persuasive for every member of the team.

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